“The nickname HOG® has been closely identified with Harley-Davidson for decades and is a term of affection and respect for our motorcycles all around the world,” said Harley-Davidson Chief Financial Officer Tom Bergmann. “The new ticker symbol captures the spirit of what Harley-Davidson is all about - the fun of riding motorcycles. Bringing the legendary HOG nickname to Wall Street is another way to share some of that fun with our investors on a daily basis.” Bergmann is in South Dakota for the Sturgis Bike Week rally, which annually draws hundreds of thousands of motorcycle enthusiasts.

Harley-Davidson holds trademarks to the term HOG. H.O.G.® is also the acronym for the Harley Owners Group®. Started by the Company in 1983, the Harley Owners Group today has more that one million members and is the largest factory-sponsored rider organization in the world.

Harley-Davidson, Inc. is the parent company for Harley-Davidson Motor Company, Buell Motorcycle Company and Harley-Davidson Financial Services, Inc. Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and offers a complete line of motorcycle parts, accessories, apparel, and general merchandise. Buell Motorcycle Company produces sport and sport-touring motorcycles. Harley-Davidson Financial Services, Inc. provides wholesale and retail financing, insurance and credit card programs to Harley-Davidson dealers and customers.