120th Anniversary Spring Season Opener

You’re invited to celebrate 120 years of Harley-Davidson at our National Spring Season Opener on Saturday March 25.

  • Check out the new 2023 motorcycles and products, including the 120th Anniversary lineup and apparel
  • Earn Prizes & Giveaways*
  • Complete the dealer tour and get a free koozie*
  • Sign our commemorative banner to get a free 120th-branded sticker*
  • Register for your chance to win** a 2023 Harley-Davidson® Breakout 117 motorcycle, (2) Tickets to Homecoming™ Festival, a 4-night stay in Milwaukee and $900 in travel money
  • Harley-Davidson Demo Rides 11am - 3pm. Take a demo ride and complete the after-ride survey for a $25 Pig Trail H-D gift card!
  • Live music featuring Just Bill 11am - 3pm
  • Outside food truck from Carsten Concessions + cold beverages & refreshments inside

*While supplies last.
**No purchase necessary. Purchase does not increase odds of winning. Must be 21 years or older. Need not be present to win. See participating H-D® dealerships for details or visit official rules at 120thOpener.com.

RSVP now & take home a FREE gift!

Be one of the first to RSVP AND attend the event for a free exclusive Harley-Davidson® 120th Anniversary-branded cinch bag. Just fill out the form below and show us your confirmation email when you check in at the Spring Season Opener.

Please come early as these gifts are only available while supplies last.
Bring a friend or the whole family. We look forward to celebrating 120 years of Harley-Davidson with you.

*While supplies last. Offer limited to the first 70 attendees.